Our Story
About Me
Hey! I’m Yashvir, the founder of FitRiot — a full-time fitness enthusiast who also works a 9-to-5 in the business world.
With a background in Business Administration focused on operations and management systems, I balance weekdays between spreadsheets and workouts. Fitness isn’t a hobby for me — it’s who I am.
Before launching FitRiot, I was that guy showing up to the gym in random tees — half with inside jokes, half custom-made for fun. I realized fitness wear was missing something real: personality, grit, and authenticity.
So I built FitRiot — a brand for real gym-goers and weekend warriors who lift because they love it.
From the Gym Floor to the Brand Store
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Where It All Started
FitRiot wasn’t a corporate launch — it was born out of passion. Between long workdays, late-night gym sessions, and weekend design sprints, the brand slowly took shape.
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Built from Scratch
With no fashion background, I learned everything on my own — from sourcing and print-on-demand to branding and marketing. Every piece was created intentionally, one design at a time.
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More Than Just Gymwear
FitRiot represents people who juggle life but never skip showing up for themselves. It’s authentic, bold, and expressive — gymwear that speaks your language and turns fitness into a lifestyle.
